Ad visibility
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Ad visibility in the Track My Visibility application shows which brands run sponsored ads next to AI answers to your tracked prompts, how often their ads appear and what the ads say. Open Ads under Overview in the left sidebar.
Some AI platforms now show sponsored ads next to their answers. In the accounts we checked, ads currently appear on ChatGPT answers, while Perplexity, Gemini and Google AI Overviews answers tracked in Track My Visibility show no ads.
How to check ad coverage#
Ad coverage is the percentage of your tracked prompts that showed at least one ad. Check ad coverage first, because it tells you whether ads matter in your category at all.
How to read the advertiser list#
The advertiser list shows every brand that ran ads on your prompts. For each advertiser, you'll see:
- Share: its share of all ads shown.
- Paid visibility: the percentage of your prompts where its ads appeared.
- Creatives: how many different ads it ran.
- Prompts and topics: how many prompts and topics triggered its ads.
- Times seen: how often its ads appeared.
- Spend tier: High, Medium or Low.
How to view ad creatives#
Click an advertiser to see its ads. Each ad shows its title, description and the page it links to.
How to see ads by prompt or topic#
You can also view ads by prompt or by topic, with the advertisers on each one and the AI models that showed the ads. You can filter ad data by date, AI model, topic and tag.
How ads and organic mentions differ#
An organic mention is when an AI model names your brand in its answer. An ad is a paid placement shown next to the answer. Track My Visibility reports them separately, so ads never count toward your visibility, position or sentiment.
Compare both on the same prompts:
- Competitor has ads and organic mentions: the competitor is investing heavily in that prompt.
- Competitor has ads but no organic mention: the competitor is paying to make up for weak organic visibility.
- Nobody has ads: the prompt is won only through organic visibility.
Frequently asked questions#
Does ChatGPT show ads?
Yes. ChatGPT can show sponsored ads next to its answers, and Track My Visibility records them for your tracked prompts. In the accounts we checked, other tracked AI models showed no ads.
What is ad coverage?
Ad coverage is the percentage of your tracked prompts that returned at least one ad. A high ad coverage means paid placements are common in your category.
Do ads count toward my AI visibility?
No. Ads are reported separately from organic mentions, so they don't affect your visibility, position or sentiment.
How can I see which competitors advertise in AI answers?
Open Ads under Overview in the left sidebar. The advertiser list shows every brand that ran ads on your prompts, with its share, paid visibility, creatives and spend tier.
Should I advertise in AI answers?
It depends on your category and ad coverage. If competitors advertise on prompts where your brand has weak organic visibility, ads can fill the gap while you work on content and sources. Ad visibility shows where ads are common so you can decide.
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Last updated 3 Nov 2026
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