Share of Voice

Share of Voice shows how much of the AI conversation in your category your brand owns, compared with every other brand that AI models mention. Where visibility tells you how often AI models mention your brand, Share of Voice tells you how your mentions compare with your competitors' mentions in the same answers.

Share of Voice matters because AI answers are short. Most answers name only a few brands, so every mention a competitor earns can be a mention your brand doesn't get.

How Share of Voice differs from visibility#

Visibility and Share of Voice measure different things:

• Visibility: the percentage of AI answers that mention your brand.
• Share of Voice: your brand's mentions as a share of all brand mentions in those answers.

Your visibility can rise while your Share of Voice stays flat. For example, if AI models start mentioning your brand more often, but they also mention your competitors more often at the same rate, your visibility goes up while your share of the conversation stays the same.

Where to find Share of Voice data#

There's no single Share of Voice screen in the Track My Visibility application. You build the picture from the metrics on the Overview page. Open Overview in the left sidebar. These sections together show your share:

• AI visibility: how often AI models mention your brand.
• Visibility by AI model: how your visibility differs on each AI model.
• Sentiment by AI model: how positively each AI model describes your brand.
• Top competitors: the brands mentioned alongside you, and how often.
• Frequently mentioned in AI responses: the brands AI models name most.

The Performance page shows the same comparison as a matrix, with every tracked brand by AI model or topic. Use it when you want to compare several competitors at once.

How to compare your share across AI models#

Step 1. Check your visibility against competitors#

Compare your visibility with your top competitors on the Overview chart. A brand that AI models mention more often than yours holds a bigger share of the conversation.

Step 2. Compare each AI model#

Look at visibility and sentiment model by model. Your share can be high on one AI model and low on another, because each model draws on different sources.

Step 3. Compare each topic#

Open Performance and switch to topics. Your share is often uneven across topics, so a competitor may own one topic while you lead another.

How to improve your share#

Your Share of Voice grows when AI models mention your brand more often, earlier in their answers and more positively. Three areas usually make the biggest difference:

• Content: publish pages that answer the prompts where competitors appear and you don't. See Content gaps.
• Authority: earn mentions on the review sites, roundups and forums AI models cite in your category. See Authority and trust signals.
• Access: make sure AI crawlers can read your pages. See Technical fixes.

Use Competitive gap analysis to see the exact prompts where each competitor appears and your brand doesn't.

Frequently asked questions#