All metrics
On this page
- Brand metrics
- Visibility
- Average Position
- Sentiment and Net Sentiment
- Share of Voice
- Rank
- Prompt metrics
- Ranked First, Mentioned and Not Mentioned
- Branded and non-branded visibility
- Change
- Source metrics
- Citations
- Usage
- Cited pages and prompt count
- Domain rating
- Product metrics
- Product visibility
- Win rate
- Appearances
- Mentioned price
- Ad metrics
- Ad coverage
- Paid visibility
- Ad share
- Spend tier
- Crawl metrics
- Total visits
- Unique bots
- Status code share
- AI referral metrics
- Sessions
- Conversion rate and engagement rate
- Opportunity metrics
- Priority
- Effort level
- Access level
- Frequently asked questions
This page lists every metric used in the Track My Visibility application, with a short definition and where you'll find it. For more detail on the four core metrics, see Visibility, Position, Sentiment and Share of Voice.
The metrics are grouped by what they measure: your brand, your prompts, the sources AI models cite, your products, ads, crawler activity and opportunities.
Brand metrics#
Visibility#
The percentage of AI responses to your tracked prompts that mention your brand. Shown on the Overview, Prompts, Scoreboard and Performance views.
Average Position#
Where your brand appears among the brands named in an answer, averaged across the responses that mention you. Lower is better, and 1.0 means you were named first every time.
Sentiment and Net Sentiment#
A score for how positively AI models describe your brand when they mention it. Net Sentiment is the average across all answers that mention your brand, and it's shown on the Overview dashboard.
Share of Voice#
Your brand's mentions as a share of all brand mentions in AI answers to your prompts. There's no single Share of Voice screen. You build the picture from the Overview and Performance pages.
Rank#
Your place among the brands you track, shown on the Rank card on the Overview dashboard.
Prompt metrics#
Ranked First, Mentioned and Not Mentioned#
The three groups on the AI Visibility card. A prompt is Ranked First if at least one AI model named you first, Mentioned if you appeared but not first, and Not Mentioned if no model named you.
Branded and non-branded visibility#
Your visibility split between prompts that include your brand name and prompts that don't, shown on the Prompt Type Split card.
Change#
How much a prompt's visibility moved compared with the previous period, available as a sort option in the Prompts table.
Source metrics#
Citations#
The number of times a page or domain was cited as a source in AI answers to your prompts.
Usage#
A source's share of all citations across your prompts, shown as a percentage in the Sources section.
Cited pages and prompt count#
For a domain, how many of its pages were cited and for how many of your prompts.
Domain rating#
A measure of a domain's authority, shown in the Sources section and in Authority and trust signals, where it's labeled Domain Authority.
Product metrics#
Product visibility#
The percentage of responses in which a product appeared.
Win rate#
The percentage of responses in which a product was ranked first among the product results.
Appearances#
The number of times a product appeared in AI answers.
Mentioned price#
The price an AI model showed for a product, which you can compare with your catalog price on the product detail page.
Ad metrics#
Ad coverage#
The percentage of your tracked prompts that returned at least one ad.
Paid visibility#
The percentage of your prompts where a given advertiser's ads appeared.
Ad share#
An advertiser's share of all the ads shown on your prompts.
Spend tier#
A High, Medium or Low estimate of how heavily an advertiser is investing in AI ads.
Crawl metrics#
Total visits#
The number of bot requests to your website in the selected period, shown in Tracking Insights.
Unique bots#
The number of different bots that visited a page.
Status code share#
The share of bot requests that received each HTTP status code, such as 200, 403 or 404.
AI referral metrics#
Sessions#
The number of visits to your website referred by AI tools, from your connected Google Analytics property.
Conversion rate and engagement rate#
The share of AI-referred sessions that converted, and the share that were engaged, shown in AI Referrals.
Opportunity metrics#
Priority#
The High, Medium or Low label on each content gap and authority opportunity, which tells you where to start.
Effort level#
An estimate of how much work a content fix will take.
Access level#
Whether a bot is Allowed, Partial Allowed or Disallowed on your site according to your robots.txt.
Frequently asked questions#
What is the most important AI visibility metric?
Visibility is the most important starting point, because it shows how often AI models mention your brand at all. Position, Sentiment and Share of Voice then show how prominently, how positively and how competitively you're mentioned.
What is the difference between visibility and Share of Voice?
Visibility is the percentage of AI answers that mention your brand. Share of Voice is your brand's mentions as a share of all brand mentions in those answers, so it shows how you compare with your competitors.
What does Average Position mean in AI search?
Average Position is where your brand appears among the brands named in an AI answer, averaged across the answers that mention you. A lower number is better, and 1.0 means AI models named you first every time.
What is win rate for products?
Win rate is the percentage of AI shopping responses in which a product was ranked first among the product results. It shows how often AI models recommend that product above the alternatives.
What is ad coverage in AI answers?
Ad coverage is the percentage of your tracked prompts that returned at least one ad. It shows how much of your category's AI conversation includes paid placements.
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Last updated 3 Nov 2026
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